About us

Wear your history

🖤💛💚 We’re more than a clothing brand — we’re a Black family-owned small business, built right here in Atlanta, USA. Every stitch, every piece, is made by Black hands, on American soil. No shortcuts, no overseas factories — just real craftsmanship you can feel when you put our clothes on. 

Our fabrics? Thick, soft, and made to last.We pick materials that hold up to church Sundays, cookouts with the fam, workdays, and late-night walks around the block — the stuff that fits real Black life.

When it comes to design, we draw from our roots: our culture, our ancestors’ strength, and the pride we carry every day. It’s not just fashion — it’s a little piece of who we are, stitched into every shirt, hoodie, dress, and jacket. We’ve got styles for the whole crew, no matter your vibe. 

✊🏾 Black-owned, Black-built, Black-powered — that’s not just a slogan for us. It’s our identity. This business started with a family dream: to create clothes that represent us, and to keep our community’s money circulating within our own people. Every item we make is 100% U.S.-made, right here in Atlanta, because we believe in supporting our city and our people first. 

Our Mission

We’re here to dress our community in pride — pride in our history, our resilience, and our Blackness.
We want to show the world that Black craftsmanship is excellence, and that Black-owned businesses are the backbone of our neighborhoods.
Our mission is simple: Make quality clothes that feel like home, support our Black brothers and sisters through every sale, and keep building a stronger community, one stitch at a time. 

This isn’t just a business — it’s a legacy. We’re building something for our kids, our grandkids, and every Black person who wants to wear their pride loud and proud. Quality you can trust, style that’s true to you, and a brand that’s got your back. That’s who we are.

🖤 BLACK HISTORY. BLACK LOVE. BLACK PRIDE. ALWAYS. ✊🏾